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12 Make Money SEO Tips 2007 part 12

12. My Top SEM Tools

This is a comprehensive list of tools that my team and I use daily.

The first one, Firefox with the three extensions, are the tools that I spoke about at SES London 2007. I encourage you to install it and check it out. It’s one of the better tools I have used.

Firefox 2 with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Google Analytics – Provides deep analysis on all traffic, including paid search.
IBP – Several tools for checking rank positions, basic SEO page analysis and link building tools.
WebCEO – Site optimization, promotion and analysis.
WeBuildPages – Free software for SEO analysis, back link and anchor text tool.
Do It Yourself Search Engine Optimization – Keyword optimize instructions and tips.
Black Hat – Search Engine Optimization tutorial.
Google Webmaster Central – Statistics, diagnostics and management of Google’s crawling and indexing of your website, including Sitemap submission and reporting.

Pay Per Click Tools
WordTracker -Data is based on the Metacrawler and Overture search engines.
KeywordDiscovery – Data is based on the number of search engines.
Keyword Optimizer – Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics – Provides deep analysis on all traffic, including paid search.
Google Suggest – As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu – Find out what competitors are bidding on, estimates for the cost of PPC advertising and other bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an Excel format. Great for finding niches and long keyword strings.
Google Trends – Graphs historical trends of various Google searches.
Google Keyword Tool External – Historical trends in keyword popularity.
BidCenter – A good tool for comparative analysis and easy to use.
SEO Sleuth – Find what AOL users search for (AOL produces 2x the retail conversions as any other engine).
ROI Calculator – This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.

Site Tools
C-Class Checker – Use the Class C Checker if you own several cross-linked sites. If you do, it may be more efficient (for SEO purposes) to host them on different Class C IP ranges.
Code to Text Ratio – This tool will help you discover the percentage of text in a web page (as compared to the combined text and code).
Future PageRank – This tool will query Google’s various data centers to check for any changes in PageRank values for a given URL.
Internet Officer – Checks for redirects.
Live PR – The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Cloud – This tool provides a visual representation of keywords used on a website.
Keyword Difficulty Check – Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size – This tool will help you to determine HTML web page size.
Site Link Analyzer – This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator – This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.
URL Rewriting – This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator – Allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool – Finds common words and phrases on your site.
Hub Finder – Finds topically related pages by looking at link co-citation. Post about tool.
Page Text Rank Checker – Tool allows you to check where your site ranks for each phrase or term occurring on the page.
XML Sitemaps – Makes free Google Sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build Sitemaps for larger site sizes.
PageRank Toolbar For Mac – A widget to show PageRank for the site you are on.Google Tools

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