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12 Make Money SEO Tips 2007 part 5

5. HTML Comment Tags/External File Names/Optimized PDF Documents

It seems like a small thing, and even overkill to some, but I have participated in some testing on these suggestions and in all instances positive results were seen. The first, rewriting external file names, would be taking your external CSS or JavaScript files and using your keyword/keyword phrases within their actual file name. As I believe meta tags (keywords and descriptions) are still in use to a point, I believe things like the file names and HTML comment tags are as well. Google mentions looking at HTML comment tags in their Adsense Help Center. Does this mean that their algo also looks at HTML comments? Maybe, maybe not. But It can’t hurt. (Only add one keyword phrase though; use it in a sentence, but not as the first word).

Last, but not least, create PDF versions of your pages that are already ranking well, or have had content written for optimization purposes. In other words, I have pages that have what I feel is the perfect SEO formula, with on and off-page optimization. Take these pages and get the trial version of Adobe Acrobat 8 Professional. This will allow you to automatically create PDF versions of your pages, and add a few other optimization elements. Be sure to name the files with your keywords. Take these PDF files and put them in a subdirectory off of your root, and in the same directory add a your-keywords-here.xml sitemap, separate from your site XML map. Submit it separately to Google for a crawl.

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One Response to “12 Make Money SEO Tips 2007 part 5”

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