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SEO 3 things to consider – part 1

SEO 3 things to consider before you design a new static or dynamic website

1. Search engines read source code
2. Search engines follow links
3. Search engines rank every webpage

Search engines read source code

A search engine uses a spider (automated piece of software – also known as crawlers and robots) to find content to include in its searchable database. Spiders are
getting more intelligent with every search engine update; however, they
still rely on what is inside the source code of a web page for content.

Four source code rules

  1. Images and movie files are invisible to search engines.Avoid putting keyword rich content in images or rich media files. Search engines read source code and therefore can only read the file names and not the words that are inside an image (or movie) file. An example of keywords in an image file is when a page heading is written as an image. The heading could read “blue widgets made to order” but the file name is likely to be “image.Jpg”. The consequence is that the search engine would read is the name of the file (image.Jpg) and not the keyword “widgets”. If this same heading was written in text the search engine would read the keyword “widgets” and know that your website has something to do with widgets.
  2. Eliminate any unnecessary code or comments, text or imagesSearch engine calculate the keyword density of each webpage in accordance with a search query. Consider a customer looking for a “blue widget”. A search engine has the task of finding the best match for that search query. Leaving link analysis aside for now, (which is a key determinant of where you finally rank) search engines calculate how many times the keyword appears in the webpage as a proportion of the total source code. Any unnecessary code text or images can increase the amount of content in a webpage and therefore decrease the keyword density.
    • Put JavaScript in external files
    • Do not clutter the code with unnecessary tables or comment tags
    • Apply source formatting to the webpage
    • Use Title, keywords and Description tags but avoid any other tags
  3. Use keywords to name images, files and subfoldersBy using meaningful and descriptive terms to name your images and files you can increase the keyword density of your webpage.If your website sells 10 varieties of widgets and you have pictures of all of them on your site you can increase your keyword density for the search term “widget” if you use the keyword “widget” in the file name.Image creation software sometimes automatically names images numerically.

    E.g. image.jpg, image001.jpg, image002.jpg and so on.

    These can easily be renamed to widget.jpg, blue-widget.jpg, greenwidget.jpg and so on.

    This will give you a higher degree of relevancy when customers search for keywords that match your products and or services. The same applies to naming subfolders and other files.

  4. Formatting for search engine advantage

    Another way that search engines determine how relevant a webpage is to a customer search query is by looking for keywords in formatting.They count the number of times the keyword appears in the document. Then they measure the density of the keyword in the document, and then they look at where the keyword appears in the document.If a keyword appears in the heading or in bold or italics it will be considered to be highly relevant. You should always have your keyword in the heading of your webpage.e.g. <h1> Blue widgets available in all sizes </h1>

    Use bold or italics to highlight keywords when it is appropriate.

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4 Responses to “SEO 3 things to consider – part 1”

  1. […] Search engines read source code 2. Search engines follow links 3. Search engines rank every […]

  2. […] Search engines read source code 2. Search engines follow links 3. Search engines rank every […]

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