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Do It Yourself Search Engine Optimization

A search engine optimization campaign can easily be divided in three fundamental stages:

  1. Choose the right keywords (keyword optimization)
  2. Optimize your pages for your selected keywords (web page optimization), and
  3. Get quality inbound links to your pages (off-site factors).

In the next few pages, we will teach you how to follow a systematic approach to complete these three steps, using free tools available on the net.

PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users …