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Social Media

Six Ways to Find Social Media Talent

As organizations move their social media strategies from theory to practice, they discover a difficult truth they must confront: Finding the “perfect” social media talent is practically impossible.

To start, the field is flooded with thousands of self proclaimed “experts” who have reinvented themselves to take advantage what looks like a growing business opportunity. Maybe they do know social media, but many don’t. They need to be vetted.

More broadly, most candidates for social media positions fall at the ends of a spectrum. On one end is the person who really gets it and has deep expertise in social media, …

Is Small Business Social Media a Waste of Time?

As a small business owner there are a plethora of tasks that take priority over social media; satisfying customer needs, fulfilling contracts and winning new business. Taking all of that into consideration is small business social media really worth an investment of your time?

You may think of it as a luxury, as an expense on your time and effort which your growing business cannot sustain and you might be right. In this post we dig down and uncover whether or not small business social media warrants your investment.

Arguing the case for Small Business Social Media

Small Business Social

How to Create a Social Media Strategy

Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult to hire in-house or even outside social media help, so they continue to blindly navigate the waters.  It pains me to see this, so I’ve decided to share a formula we use for our clients when determining their social media strategy.  My hope is that small business …