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What are meta tags and do they matter?

Meta tags are short records which you place in your HTML files to help search engines understand your page.

The most important meta tags for SEO purposes are:

  • Description
  • Keywords

The description meta tag is used by most search engines to identify the content of your page and by some search engines as a source for text to describe your page to the search engine user.
 

<meta name="Description" content="Answers to Frequently Asked Questions about Internet Search Engines">

The keywords meta tag is used by many search engines, but not Google, to identify the contents of your page.

<meta name="keywords" content="alt.internet.search-engines FAQ">

Other common meta tags include:

  • Title
  • Author
  • Owner
  • Subject
  • Rating
  • Abstract
  • Revisit-After
  • Language
  • Copyright
  • Robots
  • Expires
  • Pragma

No search engines are known to index the data in these meta tags.
For an in-depth guide to HTML meta tags, read the HTML Tag Reference Guide: META.

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