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What is a reinclusion request?

Google often makes mistakes and accidentally removes quality web sites from their SERPS.

Quoting from Google’s Information for Webmasters: “Each time we update our database of web pages (about once a month), our index shifts: we find new sites, we lose some sites, and site rankings change. If your site was dropped from Google and you have not made major changes to it in the last month, we will likely pick it up again in our next index. It’s possible your site was simply inaccessible when our robots tried to crawl it. ”

At other times, webmasters employ black hat techniques in an attempt to improve their ranking in the SERPS and Google penalizes the web sites for this poor behavior.

If your web site drops precipitously from the Google SERPS, it may be a good idea for you to file a reinclusion request with Google.

To file a reinclusion request, first make sure that your site is 100% clean and utilizes absolutely no SEO techniques which are discouraged in Google’s Webmaster Guidelines.

Next, use Google’s Contact Us form to enter your reinclusion request.

Select these options on the forms:

  • I’m a webmaster inquiring about my website
  • My site disappeared from the search results or dropped in ranking

In the message subject, enter “reinclusion request”. In the message body, put any details which you believe are pertinent to your web site failing to appear in the Google index.

Google’s Response to Reinclusion Requests
You will receive an automated reply to your inquiry.

Usually that is all that will ever happen.

Sometimes, however, your request will actually be read and processed.

There seems to be no rhyme nor reason why some reinclusion requests are reviewed and other are ignored.

To improve your chances of review, wait a few days and then reply to the automated e-mail, keeping the trouble ticket number in the e-mail subject.

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